Happy marketing! Happy productivity!

According to some statistics, the annual loss of 300 billion U.S. dollars to the United States due to employee disrespect and destruction has brought losses to Japan of 200 billion U.S. dollars, which has caused Singapore’s loss of 5.4 billion Singapore dollars. On the other hand, companies with 80% employee satisfaction have an average profit growth rate of 20% higher than other companies in the same industry. Experts have found that companies that are well received by employees have more than doubled their market share.

In Beidou Town, Changhua County, Taipei, there is a five-star chicken farm. The boss introduced a closed-type environmentally friendly chicken house from Germany. It not only disinfects, but also filters the air. Even the chickens have to listen to music. The chickens raised are high. strong. It is reported that the chickens who listen to music are tall and strong, and the eggs that are born are large and large, which makes the boss proud.

The Turkish government is also actively encouraging rabbit owners to let rabbits listen to music. Experts say that playing music or songs can promote the growth of rabbits. Listening to music can ease the mood of the rabbit and make them eat more. The farmer said that the rabbit would eat more when listening to Takan's popular songs, and the rabbit fur grew two to three centimeters in less than three months.

Wait a minute, there are many examples of this. In fact, I have talked about "happy marketing" in the front class of many universities, travel companies, and lectures, including the secret of happy marketing (slightly), the secret of the top ten happy (slightly), the law of happiness (slightly) and so on. Because as every busy and busy travel marketer, you can understand marketing to be good at marketing.

I have traveled some places and have been to some businesses. It is found that the death time of many tourism enterprises is inversely proportional to the time when the enterprises pay wages. That is, the earlier the wages are paid, the longer the duration of the enterprises, the longer the wages are delayed, and the faster the enterprises die.

What scientific reason is there? Modern research shows that the human body has a happy factor. Happy people are also generous people and compassionate people. Compassionate people live happier, live longer, and are less sick. Although in the short term, generosity may cost you a lot of money, in the long run, it will be good for you.

Once, when I was watching the release party of CCTV's better employer survey, I suddenly felt that a well-managed company made money, a well-managed company was healthy, and a well-cultured company made employees happy. I believe that domestic tourism companies face three steps in the process of growth:

1. Being able to make money is just to step on the previous step and lay the foundation for growth.

2, management can ensure the long-term stability of the company, healthy and sustainable development, to avoid runaway or ups and downs, this is the second step.

3, the third step is to pursue happiness, including the boss is happy, employees are happy, the society is happy, in order to form a harmonious society.

Here, the travel business owner can go to learn about the federal fast reading case. For example, Chen Jialiang, president of FedEx China, said: The secret of FedEx's success is PSP—People, Service, Profits! One of the things that made Xiaofang touched was the special "court" of employees. If employees are dissatisfied with Chen Jialiang, the president of China, they can appeal to the president of FedEx Asia Pacific.

The theme of this better employer survey is -- happy work. In this economic downturn, all tourism companies have begun to shrink and diet. The cost of being cut off from the previous one is often a year-round party that is grand and lively every year. The time that you need to laugh more than a year is probably now. Layoffs and bankruptcy hurt companies, and they hurt employee morale. What employees need now is: the belief that we will recover.

Therefore, instead of canceling the party, travel companies may wish to think about replacing them with highly interesting, low-cost, and creative activities. Travel agency managers have to remember that identity does not cost money, and its value is higher, and the incentive effect is higher than money. For example, awarding interesting medals to celebrate the success of employees and bring laughter to the team is not costly. Such a ritual is a way of expressing gratitude to employees, and more importantly, it brings interest.

Such activities only need to gather in the conference room, and then issue medals to write "better salespersons", "more valuable employees", "better scenic network management" and so on. This fun medal not only expresses the subtle traits of the employees you see, but also brings joy to everyone. I think that the “happy work” of tourism companies has three meanings:

First, in general, the employees of each travel agency stay in the company for a longer time than at home (and there will be a lot of business trips). If employees are not happy at the company, it means most of the employees' day. The time is not happy, how can I do a good job in this state?

The employees are unhappy for two reasons: the salary is not up to expectations or the working environment is poor. Therefore, every travel company should strive to create a "home" atmosphere, let the company become the second home of employees, so that employees can get warmth, happiness and support in the company. Tan Xiaofang suggested that the travel agency or the CEO of the scenic area will give their signature marketing books to the employees. “Parents” should care about the growth of employees, not just profits, right?

Second, if employees can take the company as a "home" and be happy, they will hope that this "home" will be successful and the whole team will work harder. Even if the market situation is extremely complicated, the power generated by the spirit of “happy work” can help employees overcome difficulties.

Why do I often hear the boss complain: work efficiency is low, the error rate is high, and the work is half-hearted and careless. Excuse me, have you ever thought about your employees happy?

When your employees work, they are filled with dissatisfaction, complaints, and even hostile emotions while working on the side: damn boss, damn leader, damn client, damn colleague, damn job, you will Found: low performance, frequent errors, customer loss, and inefficiency.

Third, in the off-season season when the tourism market enters the winter coldly, the current work pressure will only become larger and larger, so it needs more and more clear goals, know where to improve, how the work should be carried out, and which departments need to cooperate. The success achieved through the joint efforts of everyone will bring a sense of accomplishment to each employee and bring lasting happiness.

For example, in the Yili Enterprise Group, employees are required to put a small mirror on the staff's desk, so that the staff can always organize their appearance and adjust the employee's bad mood against the mirror. On Friday, Canon allowed employees to wear beautiful casual wear, raise some flowers and plants in the office, and decorate windows and office space with bright colors. These can be used to keep employees comfortable.

China's men's football is known to everyone. So far, only one Asia has been rushed out. It is Milu coaching, and what is the core idea of ​​his coaching? "Happy football." Why is this not the case for tourism companies?

Later, I wish all the tourists in the world to be happy people.

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