How can I do a good job in sales? How can I become a good marketer? There are different opinions on such issues, and each family has a set of theories. However, what the author wants to say is: to do a good job in marketing, when looking for customers, you must not be biased; in the face of your own target consumers, you must make the highlights of your products through reasonable and effective display, so that the target consumers have Experience. In short, it is essential to meet the needs of consumers reasonably and efficiently!
ã€scene one】
At the bustling intersection, when the red light is on, the cyclists on the road stop, crowded in front of the zebra crossing, waiting for the green light to light up. This is a very common scene that can be seen on the streets of every city. However, in this scene, there are two more busy figures, one holding a folder, one hand holding a leaflet and a pen, and introducing what is going on the road waiting for the red light one after another. . However, few people are willing to stop. When the red light is on, they walk away. Only the two well-dressed young people are laughing alone in the same place, waiting for the next wave of people!
As a marketing person, the author stopped out of curiosity and chatted with them. After chatting, they knew that they were employees of an educational consulting organization. One was a sales executive who had been in the business for nearly a year, and the other was a new salesman. When asked why they chose such a place to sell, the supervisor's words returned very directly: the company is asking for this, and we have been training like this.
After listening to their answers, the author is very complicated. In such a noisy environment, how many people care about what you are doing? And in a time when the traffic light changes in just 30 seconds, who will wait patiently to explain what you are doing? When your customers choose to be completely wrong, how do you make achievements? It’s not important to blame the company’s training, or to blame the individual’s blind obedience. The important thing is how to position your work and work.
Imagine if you were able to communicate with the products you provided while your parents were waiting for the students to leave school. Would it be better? Of course, it is also possible to use the influence of the training class to jointly promote the joint promotion with influential teachers. Or in the vicinity of the community, these parents have enough time to listen to your referrals and then attack, will the effect be much better?
So, marketing can't be like this! If you don't know where the customer is and work blindly, you will only get half the effort and the consequences! Be sure to understand the channels that customers appear, and be able to better grasp what kind of environment the customer group likes, which is beneficial to product sales!
[Scene 2]
At the entrance of the small school, a store that runs children's toys, a large number of children are watching the excitement around an adult. The third floor and the third floor are not applauding and screaming. The children watched the enthusiasm, and the adults who played with toys developed more and showed their own superb skills. After a while, it was the same method, which naturally made the onlookers look good.
Later, when he played a few tricks, he walked into his shop without speaking. A group of children followed in. After a while, there were several slightly older children who took the same as him. Toys. The same toy next to it, no one cares about the same toy.
The contrast is so big, just because one point: through the product display of his target consumer group, let these children know that this stationery can also be played like this, and can play so cool! While fully attracting the children's curiosity, they will not miss the opportunity to let the children experience the scene in their store, and at the same time, they will give their children a simple selection of the technology, so that the children can fully feel the toy brought to themselves. The value of this, in such a realistic experience has won the favor of the target consumers to achieve the purpose of sales!
In sales, our marketers often praise their products seamlessly, but in the face of target consumers who have not used the value of the products, the more we say, the more confused they are. ! In fact, the key point is that these target consumers can experience the value of the products in person, and then follow up according to their interests, and the chances of the transaction naturally increase a lot! At present, such techniques are used more in electronic products, and the effect is much better!
Therefore, in the process of satisfying the needs of the target group, the key point is how to make the target consumers feel it, and can fully reflect the positive and positive values. This is ours. The core work that marketers have to do!
After reading the above two cases, the author still has to advise the newcomers who have just entered the market: to do marketing needs ideas, to understand the needs of customers is the core.
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